Andy Gershon has been a tastemaker in business, discovering and nurturing careers of The Smashing Pumpkins to Moby to The White Stripes. While being in the music business, Gershon has been an artist and photographer in his own right over the past several years. He has created a diverse body of work that has been shown in solo shows in New York City (Castor Gallery), Los Angeles (Kopeikin Gallery) and Kansas City (Weinberger Fine Art). His photography has been collected in various private collections in Los Angeles, Aspen, Miami, and New York in addition to several corporate collections in New York and Washington D.C.
Gershon’s musical career began in the late 1980’s in artist management, working with English alternative bands Love and Rockets, the Cocteau Twins and The Sundays. In the early 1990’s, he discovered the Smashing Pumpkins at what was then a definingmoment in music when alternative music was becoming mainstream. In addition to guiding the Smashing Pumpkins to multiplatinum success, Gershon revitalized Bryan Ferry’s career.
In 1996, Gershon formed Outpost Recordings with artists ranging from the multiplatinum rock act Days of the New to the first electronic dance music platinum act The Crystal Method. Outpost’s first four albums sold over 3.5million records in America and were critically acclaimed. Also at this time, Gershon had a movie production deal with New Line Studios to produce remakes of several Hong Kong action movies. Gershon was one of the first from Hollywood to make a deal in Hong Kong with the Chinese for their movies in the mid 1990s.
In the summer of 2001, Sir Richard Branson sought Gershon out to run V2 Records in North America, where he signed and marketed hugely successful artists such as The White Stripes, The Raconteurs, The Black Crows and Moby as well as the Grammy nominated soundtrack to the film, “I Am Sam”. Gershon was eventually recruited to Sony/BMG to assist in the making and marketing of various rock and mainstream acts, such as Chevelle, Incubus, Ozzy Osbourne, Los Lonely Boys, Alkaline Trio, and Cyndi Lauper amongst others.
Over the last several years, Gershon has won 13 Cannes Lions Awards for branded music videos that he produced for the video pioneers, Ok Go. He is currently working out of his studio in New York City and Sagaponack, NY.